![google search engine algorithm google search engine algorithm](https://neilpatel.com/wp-content/uploads/2021/07/google-algorithm-hack-1.png)
Noble points out that neither her search nor Roof's included links to FBI statistics showing that the overwhelming majority of crime against white people is committed by white people. When Noble reproduced Roof's search in 2015, she discovered that searching for "black on white crimes" still led to racist hate sites. Roof noted that his Google search discovery led him to be "racially aware," and fueled his hatred of black people. This site falsely presented black people as engaged in frequent violent assaults on white people. The first result Roof got was for the website of the Council of Conservative Citizens, identified by the Southern Poverty Law Center as a white supremacist organization. Roof, a white supremacist who murdered nine black people in a Charleston church, wrote in 2012 that he " typed the words 'black on White crime' into Google, and I have never been the same since." In her book, Noble also points out that reports on Dylann Roof's manifesto reported that he was radicalized by a Google search. Search algorithms are created by people and reflect, not just the racist and sexist biases of users, but the racist and sexist biases of their designers. Cadwalladr concluded that Google was prioritizing popular results rather than more reliable ones such as Wikipedia, because organizing searches by popularity is appealing to Google's advertisers. The top result for the question "Did the Holocaust happen?" was the Nazi site Stormfront. In late 2016, the Guardian's Carole Cadwalladr tried to search for information about the Holocaust. For example, searching for information about Jewish people or history often leads to anti-Semitic websites. "Algorithms of Oppression" discusses a number of other disturbing examples where search results seem optimized to spread prejudice rather than accurate information. "What shows up on the first page of search is typically highly optimized advertising-related content," Noble explains in her book, "because its clients are paying Google for placement on the first page either through direct engagement with Google's AdWords program or through a gray market of search engine optimization products." She points out that Google makes the vast majority of its income from ads - more than 85% of its income in fact.
![google search engine algorithm google search engine algorithm](https://seofreelancermumbai.in/wp-content/uploads/2016/12/Google-algorithm-Update.png)
![google search engine algorithm google search engine algorithm](https://www.techyv.com/sites/default/filesx/How-to-Improve-Google-Ranking-with-New-Google-Search-Algorithm.jpg)
Google isn't necessarily focused on giving users the most trustworthy or balanced information, Noble argues. This means that certain words, including various identities and communities, can be optimized to link to all kinds of nefarious content."Ī Google search for "asian girls" conducted by Safiya Noble in Feb. "Certainly that is part of it, but more importantly, Google is an advertising platform and its customers or advertisers are looking to optimize their content, products, and services. "It’s insufficient to declare search results to be simply a matter of what users do online," Noble told me by email.
![google search engine algorithm google search engine algorithm](https://firstpagesage.com/wp-content/uploads/The-2021-Google-Algorithm-Ranking-Factors-Pie-Chart.png)
In her new book, " Algorithms of Oppression: How Search Engines Reinforce Racism," Noble points out that search engines are not magically impartial arbiters. But based on her own experiments with Google search and on the scholarly literature related to search engines, Noble thinks this rationale is too simplistic. What accounts for such racist, sexist search results? Most people tend to attribute Google failures or glitches like this to public search patterns search engines return porn for "black girls" because those are the sites that people click on most.